MOOD-PERFECT MEAL COMBOS

Chipology is a pairing program initiated by Frito Lay, based on the intent to sell more combo meals by helping consumers select which bag of chips best suits their mood. This initiative was supported by an array of materials in both front of house and back of house- from posters, window clings, table tents, sandwich stickers and sneeze guards, to program training posters and social media toolkits.